Best 7 Ecommerce Website Builders in 2026: Find the Right Fit

Introduction

Shopify is a strong overall choice for businesses that want store management and multichannel selling in one platform. This roundup compares seven ecommerce website builders, from simple online shops to customizable storefronts. The best fit depends on your design needs, sales channels, and the ecommerce features your business needs.

Quick comparison

Pricing categories are broad, so check each provider’s current plans and included features. Shopify focuses on selling across channels and managing a store, while BigCommerce combines a visual storefront editor with API access. Squarespace takes a website-first approach. Wix and Webflow Ecommerce offer different kinds of design flexibility. Square Online and Ecwid connect stores to existing business setups in different ways. Use the table to narrow your options, then weigh the practical trade-offs below.

1. Shopify

Best for: Businesses that want a dedicated ecommerce platform and room to sell across channels.

Shopify brings store building, product and order management, and multichannel selling together. It can be a practical fit for businesses where an online shop is part of a broader sales setup.

Its main draw is the range of selling and store-management tools in one platform. Shopify is available on the web, iOS, and Android, so owners can manage their store without sitting at a desktop. Consider it if you want ecommerce at the center of your software, rather than adding store features to a general website builder.

2. Squarespace

Best for: Businesses that want a polished website with ecommerce built in.

With Squarespace, website creation and core store tools live in the same builder. Businesses can create an online store, manage products, and take orders without treating the shop as a separate project from the rest of the site.

The main advantage is having website creation and core ecommerce functions together. Squarespace is available on the web and iOS, which can help owners who manage their site on the go. It suits businesses that put the overall website experience first and need store features alongside it.

3. Wix

Best for: Businesses that want a flexible website builder with ecommerce tools.

Wix lets businesses build and manage an online store as part of a broader website. That setup can work well when the site needs to do more than display products, while still giving visitors a way to shop.

Wix brings website creation and store management into one builder. It’s available on the web and iOS, though some store tasks may work differently across devices. Consider it if you want design flexibility alongside ecommerce features in one platform.

4. BigCommerce

Best for: Businesses seeking an ecommerce-focused platform with storefront customization options.

BigCommerce combines hosting, a visual storefront editor, and tools for running an online store. Its ecommerce focus may suit businesses looking for store-building and operating functions in one platform, with options to customize the storefront.

A notable feature is the combination of a visual editor and API access. The API can help businesses that need to connect or customize systems, while the editor lets teams work on how the storefront looks. BigCommerce is available on the web, and API access may be useful for more tailored setups.

5. Square Online

Best for: Businesses that want an online store connected to Square.

Square Online provides a builder for creating a website and selling products, with ecommerce tools tied to Square. That connection makes it a natural option for businesses already considering Square as part of their sales setup.

The builder focuses on creating a store and supporting product sales. Square Online is available on the web. Before choosing it, check that its store-building features meet your needs. The information here doesn’t establish that every business system or workflow is supported.

6. Ecwid

Best for: Businesses that want a store builder or need ecommerce on an existing website.

Ecwid has a built-in website builder, and businesses can also add its store to another website. The second option may suit owners who want to keep their existing site instead of rebuilding it to start selling online.

Ecwid’s main distinction is that you can use its store on an existing website. It’s available on the web, and its two approaches give businesses a choice between building a new site and adding ecommerce to one they already run. Before deciding, consider which setup fits your current website.

7. Webflow Ecommerce

Best for: Businesses that prioritize detailed storefront design and customization.

Webflow Ecommerce includes tools to design online stores, customize cart and checkout experiences, and manage products and orders. Its focus on storefront and cart design makes flexibility a key point to weigh against other builders.

Webflow Ecommerce is available on the web. It may suit teams that want more control over how their store and checkout look. Weigh that priority against the ecommerce functions your business depends on. The choice comes down to how much detailed design control matters in your sales setup.

How we picked these tools

This list focuses on tools that can build ecommerce websites, rather than general business software. We compared each option based on its stated features for building a store, managing products and orders, and selling online.

The roundup covers dedicated ecommerce platforms, general website builders with store features, and a tool that can add a store to an existing site. Each approach suits different needs. Some businesses want ecommerce at the center of their platform, while others need a website builder or a way to extend a site they already have.

No single set of features works best for every business. Think about your preferred sales channels, how much storefront customization you need, and whether you’re building a new website or adding a shop to an existing one.

Frequently asked questions

What does an ecommerce website builder do?

An ecommerce website builder helps you create a storefront and manage online sales. Depending on the platform, it may include tools for product listings, orders, and store design.

Should I choose a dedicated platform or a website builder?

A dedicated ecommerce platform may suit businesses that want store management and selling features at the center of their setup. A general website builder with store features may be a better fit when the website itself comes first and ecommerce is just one part of it.

When should I add a store to an existing website?

Adding a store can make sense if you already have a website you want to keep and don’t want to rebuild. Check which platforms are available and confirm they support the product, order, and customization features your business relies on.

The verdict

The right choice depends on your sales setup and how much design control you need. Shopify combines store management with multichannel selling. BigCommerce offers storefront customization and API access, while Squarespace pairs website creation with core ecommerce features. Compare those priorities with your needs before choosing.