Best 6 Shopify Email Marketing Apps in 2026: Compare Top Options

Introduction

Klaviyo is the best overall shopify email marketing app for stores that want to use customer and order data to target campaigns. This roundup covers six options for different store sizes, marketing needs, and levels of Shopify integration. It focuses on practical differences in email, SMS, automation, signup forms, and Shopify fit.

Quick comparison

Plans, features, and limits can change, so check each provider’s current pricing and terms before choosing.

1. Klaviyo

Best for: Stores that want to target customers using Shopify profile and order data.

Klaviyo connects to Shopify and syncs customer profiles and purchase information. Merchants can use those details to tailor campaigns to customer activity and order history, instead of relying only on broad mailing lists. Its biggest strength is the depth of customer and order data available for targeting. That makes it a good fit when purchase context matters to your email strategy.

2. Omnisend

Best for: Merchants who want email, SMS, and ecommerce automation together.

Omnisend brings email and SMS campaigns, automated workflows, and signup forms together. Stores can use these tools at different points in the shopping journey, from collecting subscriber details to sending follow-up messages. The appeal is having email, SMS, forms, and automation in one ecommerce marketing platform, which makes it easier to coordinate channels.

3. Mailchimp Email SMS Marketing

Best for: Businesses looking for a familiar email and SMS marketing option.

Mailchimp Email SMS Marketing offers campaigns, forms, and automation, giving merchants several ways to grow and reach an audience. Shopify lists Mailchimp among its email marketing options, so it may be worth a look if your business already uses the platform. Its strength is the range of campaign, form, and automation tools. Check the plan you’re considering, since feature availability can vary.

4. Privy

Best for: Shopify stores focused on growing email and SMS lists.

Privy combines popups and signup forms with email and SMS workflows. That’s useful for stores that want to collect subscriber details on their site and follow up with automated messages. Privy’s Shopify-focused approach puts list-building and marketing automation in one place, rather than treating forms as a separate task. Check its current plans to see which form and messaging features match your needs.

5. Sendlane

Best for: Merchants who want behavior-based email and SMS campaigns.

Sendlane offers campaigns shaped by customer behavior. Its Shopify app combines email, SMS, forms, and automation. Behavior-based campaigns are its main draw, giving merchants a way to tailor messages to how customers interact with the store. It may suit teams that want more than scheduled email sends. The right fit depends on which workflows and channels they’ll use.

6. Shopify Messaging

Best for: Stores that want to create campaigns with Shopify’s built-in tool.

Shopify Messaging lets merchants create email and SMS campaigns from templates and automate messages. As Shopify’s own tool, it’s a practical choice for stores that want to manage campaigns within the platform instead of adding a separate marketing service. Built-in templates and campaign automation are its main strengths. Compare the available features with your store’s needs before deciding whether you need a separate platform.

How we picked these tools

We looked for a clear Shopify connection and features that matter for ecommerce email marketing. The comparison focuses on each tool’s practical scope: email, SMS, automation, customer data, and signup forms.

The list covers both Shopify’s built-in option and dedicated marketing platforms. No one feature is a must-have for every store. A merchant focused on subscriber growth may care most about forms, while another may prioritize purchase data or automated messaging.

Frequently asked questions

What should I compare?

Compare Shopify data syncing, email and SMS support, automation, signup forms, and the workflows your store needs. Check plan limits for the features you expect to use.

Do I need a separate app, and can it send SMS?

Not necessarily. Shopify Messaging has built-in campaign tools, while dedicated platforms offer different combinations of marketing features. Klaviyo, Omnisend, Mailchimp, Privy, Sendlane, and Shopify Messaging offer email and SMS capabilities. Check current plan availability and terms.

How do I choose between Shopify Messaging and a dedicated platform?

Shopify Messaging may work well for stores that prefer built-in campaign tools. Dedicated platforms can offer broader combinations of customer data, forms, automation, and messaging features. Compare them with your existing tools and preferred workflows.

The verdict

Klaviyo is the strongest overall pick for stores that want Shopify customer and order data to guide targeted messaging. Omnisend is a strong runner-up for merchants who want email, SMS, forms, and automation together. Shopify Messaging is a practical choice for stores that prefer built-in campaign tools. Pick based on the features your team will use, and check current pricing and plan limits before committing.